Go to Market Strategy
Objective Clinical will work with you to establish a sound approach to promote your clinical research capabilities and to attract the studies that will enhance the reputation of your clinical sites or networks.
- Find studies that work well with your research centers and potential physician investigator(s)
- Identify your target client base and marketing approach
- Develop long term relationships with key clients – CRO and direct pharma relationships that will lead to ongoing work
- Leverage our network of industry contacts to create new opportunities
- Develop Account Management strategies and processes to ensure ongoing relationships and to optimize future opportunities
Clinical Development Strategy
Objective Clinical will work with you to establish a business framework for a successful clinical research operation and a blueprint to sustain and grow your research opportunities. We help you refine your vision for clinical research and the scope of research work, you want to focus on and pursue. This is a key phase to ensure the focus and business goals are in line with the reasons you have a research program.
- Establish the focus and scope of research that matches the business goals and aligns with therapeutic areas of interest
- Identify business metrics and key performance indicators
- Document the structure and resourcing of the research program
- “Accept the right trials at the right time” to optimize productivity
Financial Analysis and Reporting
We help you to Implement financial controls to manage a growing research program, to track costs, manage cash flow and optimize profitability.
- Manage your research P&L and research business forecasting
- Optimize profitability of your research program
- Ensure efficient accurate client billings and contract review management
- Fractional resourcing for financial management and Key Performance Indicator reporting
- Select off-the-shelf easy to use research relevant applications
- Employ proven business management and forecasting processes